{
  "canonical_url": "https://lendb.ai/in/virginia/franklin-county/conventional-loans",
  "summary": "These are lenders, not loan officers. Of the lenders LenDb lists, 74 funded conventional home loans in Franklin County, VA in 2025, 445 loans in all, per HMDA, FFIEC/CFPB data. The most active were Rocket Mortgage (77), Atlantic Bay Mortgage Group (54) and United Wholesale Mortgage (29). Lenders LenDb does not list yet, and lenders below the HMDA reporting thresholds, are not counted. Loan officers LenDb lists at each lender near Franklin County are linked below.",
  "county": {
    "fips": "51067",
    "name": "Franklin County",
    "state": "VA"
  },
  "loan_type": "conventional",
  "year": 2025,
  "source": "HMDA, FFIEC/CFPB",
  "source_url": "https://ffiec.cfpb.gov/data-publication/snapshot-national-loan-level-dataset/2025",
  "totals": {
    "lenders": 74,
    "lenders_10": 12,
    "loans": 445,
    "qualifies": true
  },
  "lenders": [
    {
      "nmls_id": 3030,
      "name": "Rocket Mortgage",
      "slug": "rocket-mortgage-3030",
      "canonical_url": "https://lendb.ai/lender/rocket-mortgage-3030",
      "loans": 77,
      "includes_brokered": true,
      "loan_officers": {
        "total": 0,
        "people": []
      }
    },
    {
      "nmls_id": 72043,
      "name": "Atlantic Bay Mortgage Group",
      "slug": "atlantic-bay-mortgage-group-72043",
      "canonical_url": "https://lendb.ai/lender/atlantic-bay-mortgage-group-72043",
      "loans": 54,
      "includes_brokered": false,
      "loan_officers": {
        "total": 0,
        "people": []
      }
    },
    {
      "nmls_id": 3038,
      "name": "United Wholesale Mortgage (broker finder)",
      "slug": "united-wholesale-mortgage-3038",
      "canonical_url": "https://lendb.ai/lender/united-wholesale-mortgage-3038",
      "loans": 29,
      "includes_brokered": true,
      "loan_officers": {
        "total": 0,
        "people": []
      }
    },
    {
      "nmls_id": 40508,
      "name": "ALCOVA Mortgage",
      "slug": "alcova-mortgage-40508",
      "canonical_url": "https://lendb.ai/lender/alcova-mortgage-40508",
      "loans": 24,
      "includes_brokered": false,
      "loan_officers": {
        "total": 24,
        "people": [
          {
            "nmls_id": 191832,
            "full_name": "Robert Bates",
            "canonical_url": "https://lendb.ai/lo/robert-bates-191832",
            "branch_city": "Hardy",
            "branch_state": "VA"
          },
          {
            "nmls_id": 2538022,
            "full_name": "Frank Ellis",
            "canonical_url": "https://lendb.ai/lo/frank-ellis-2538022",
            "branch_city": "Collinsville",
            "branch_state": "VA"
          },
          {
            "nmls_id": 262599,
            "full_name": "Rejeana Nelson",
            "canonical_url": "https://lendb.ai/lo/rejeana-nelson-262599",
            "branch_city": "Martinsville",
            "branch_state": "VA"
          }
        ]
      }
    },
    {
      "nmls_id": 2611,
      "name": "Guaranteed Rate (Rate)",
      "slug": "guaranteed-rate-2611",
      "canonical_url": "https://lendb.ai/lender/guaranteed-rate-2611",
      "loans": 19,
      "includes_brokered": false,
      "loan_officers": {
        "total": 0,
        "people": []
      }
    },
    {
      "nmls_id": 39179,
      "name": "Movement Mortgage",
      "slug": "movement-mortgage-39179",
      "canonical_url": "https://lendb.ai/lender/movement-mortgage-39179",
      "loans": 18,
      "includes_brokered": false,
      "loan_officers": {
        "total": 4,
        "people": [
          {
            "nmls_id": 196495,
            "full_name": "Barry Duffey",
            "canonical_url": "https://lendb.ai/lo/barry-duffey-196495",
            "branch_city": "Roanoke",
            "branch_state": "VA"
          },
          {
            "nmls_id": 196581,
            "full_name": "Brian Rotenberry",
            "canonical_url": "https://lendb.ai/lo/brian-rotenberry-196581",
            "branch_city": "Roanoke",
            "branch_state": "VA"
          },
          {
            "nmls_id": 1396598,
            "full_name": "Ellen Mcgregor",
            "canonical_url": "https://lendb.ai/lo/ellen-mcgregor-1396598",
            "branch_city": "Roanoke",
            "branch_state": "VA"
          }
        ]
      }
    },
    {
      "nmls_id": 399803,
      "name": "Truist Bank",
      "slug": "truist-399803",
      "canonical_url": "https://lendb.ai/lender/truist-399803",
      "loans": 18,
      "includes_brokered": false,
      "loan_officers": {
        "total": 1,
        "people": [
          {
            "nmls_id": 1788704,
            "full_name": "Alison Scott",
            "canonical_url": "https://lendb.ai/lo/alison-scott-1788704",
            "branch_city": "Roanoke",
            "branch_state": "VA"
          }
        ]
      }
    },
    {
      "nmls_id": 9741,
      "name": "SWBC Mortgage",
      "slug": "swbc-mortgage-9741",
      "canonical_url": "https://lendb.ai/lender/swbc-mortgage-9741",
      "loans": 14,
      "includes_brokered": false,
      "loan_officers": {
        "total": 0,
        "people": []
      }
    },
    {
      "nmls_id": 35953,
      "name": "Pennymac",
      "slug": "pennymac-35953",
      "canonical_url": "https://lendb.ai/lender/pennymac-35953",
      "loans": 12,
      "includes_brokered": true,
      "loan_officers": {
        "total": 0,
        "people": []
      }
    },
    {
      "nmls_id": 399807,
      "name": "Navy Federal Credit Union",
      "slug": "navy-federal-399807",
      "canonical_url": "https://lendb.ai/lender/navy-federal-399807",
      "loans": 12,
      "includes_brokered": false,
      "loan_officers": {
        "total": 0,
        "people": []
      }
    }
  ],
  "note": "Counts describe the company, not any one loan officer. Only lenders above the HMDA reporting thresholds file, and LenDb has matched about 70% of HMDA loan volume to lenders it lists, so a lender without HMDA data here may still make these loans."
}