{
  "canonical_url": "https://lendb.ai/in/wisconsin/la-crosse-county/conventional-loans",
  "summary": "These are lenders, not loan officers. Of the lenders LenDb lists, 62 funded conventional home loans in La Crosse County, WI in 2025, 478 loans in all, per HMDA, FFIEC/CFPB data. The most active were Servion, Inc. (96), Consumer Real Estate Finance Co. (94) and Rocket Mortgage (45). Lenders LenDb does not list yet, and lenders below the HMDA reporting thresholds, are not counted. Loan officers LenDb lists at each lender near La Crosse County are linked below.",
  "county": {
    "fips": "55063",
    "name": "La Crosse County",
    "state": "WI"
  },
  "loan_type": "conventional",
  "year": 2025,
  "source": "HMDA, FFIEC/CFPB",
  "source_url": "https://ffiec.cfpb.gov/data-publication/snapshot-national-loan-level-dataset/2025",
  "totals": {
    "lenders": 62,
    "lenders_10": 7,
    "loans": 478,
    "qualifies": true
  },
  "lenders": [
    {
      "nmls_id": 1037,
      "name": "Servion, Inc.",
      "slug": "servion-inc-1037",
      "canonical_url": "https://lendb.ai/lender/servion-inc-1037",
      "loans": 96,
      "includes_brokered": true,
      "loan_officers": {
        "total": 0,
        "people": []
      }
    },
    {
      "nmls_id": 104621,
      "name": "Consumer Real Estate Finance Co.",
      "slug": "consumer-real-estate-finance-co-104621",
      "canonical_url": "https://lendb.ai/lender/consumer-real-estate-finance-co-104621",
      "loans": 94,
      "includes_brokered": false,
      "loan_officers": {
        "total": 1,
        "people": [
          {
            "nmls_id": 2591956,
            "full_name": "Parker Clark",
            "canonical_url": "https://lendb.ai/lo/parker-clark-2591956",
            "branch_city": "La Crosse",
            "branch_state": "WI"
          }
        ]
      }
    },
    {
      "nmls_id": 3030,
      "name": "Rocket Mortgage",
      "slug": "rocket-mortgage-3030",
      "canonical_url": "https://lendb.ai/lender/rocket-mortgage-3030",
      "loans": 45,
      "includes_brokered": true,
      "loan_officers": {
        "total": 0,
        "people": []
      }
    },
    {
      "nmls_id": 2229,
      "name": "Union Home Mortgage",
      "slug": "union-home-mortgage-2229",
      "canonical_url": "https://lendb.ai/lender/union-home-mortgage-2229",
      "loans": 38,
      "includes_brokered": true,
      "loan_officers": {
        "total": 3,
        "people": [
          {
            "nmls_id": 285727,
            "full_name": "Todd Vercruysse",
            "canonical_url": "https://lendb.ai/lo/todd-vercruysse-285727",
            "branch_city": "Onalaska",
            "branch_state": "WI"
          },
          {
            "nmls_id": 2443959,
            "full_name": "Cliff Amundson",
            "canonical_url": "https://lendb.ai/lo/cliff-amundson-2443959",
            "branch_city": "Onalaska",
            "branch_state": "WI"
          },
          {
            "nmls_id": 1159641,
            "full_name": "Sarah Cash",
            "canonical_url": "https://lendb.ai/lo/sarah-cash-1159641",
            "branch_city": "Onalaska",
            "branch_state": "WI"
          }
        ]
      }
    },
    {
      "nmls_id": 402761,
      "name": "U.S. Bank",
      "slug": "us-bank-402761",
      "canonical_url": "https://lendb.ai/lender/us-bank-402761",
      "loans": 22,
      "includes_brokered": false,
      "loan_officers": {
        "total": 0,
        "people": []
      }
    },
    {
      "nmls_id": 3029,
      "name": "CrossCountry Mortgage",
      "slug": "crosscountry-mortgage-3029",
      "canonical_url": "https://lendb.ai/lender/crosscountry-mortgage-3029",
      "loans": 20,
      "includes_brokered": false,
      "loan_officers": {
        "total": 2,
        "people": [
          {
            "nmls_id": 488734,
            "full_name": "Brent Wilkerson",
            "canonical_url": "https://lendb.ai/lo/brent-wilkerson-488734",
            "branch_city": "La Crosse",
            "branch_state": "WI"
          },
          {
            "nmls_id": 488722,
            "full_name": "Ben Ranney",
            "canonical_url": "https://lendb.ai/lo/ben-ranney-488722",
            "branch_city": "La Crosse",
            "branch_state": "WI"
          }
        ]
      }
    },
    {
      "nmls_id": 2129,
      "name": "Supreme Lending",
      "slug": "supreme-lending-2129",
      "canonical_url": "https://lendb.ai/lender/supreme-lending-2129",
      "loans": 10,
      "includes_brokered": false,
      "loan_officers": {
        "total": 0,
        "people": []
      }
    },
    {
      "nmls_id": 35953,
      "name": "Pennymac",
      "slug": "pennymac-35953",
      "canonical_url": "https://lendb.ai/lender/pennymac-35953",
      "loans": 8,
      "includes_brokered": true,
      "loan_officers": {
        "total": 0,
        "people": []
      }
    },
    {
      "nmls_id": 75164,
      "name": "Prosperity Home Mortgage",
      "slug": "prosperity-home-mortgage-75164",
      "canonical_url": "https://lendb.ai/lender/prosperity-home-mortgage-75164",
      "loans": 8,
      "includes_brokered": false,
      "loan_officers": {
        "total": 0,
        "people": []
      }
    },
    {
      "nmls_id": 2189776,
      "name": "ZIPPY LOANS, LLC",
      "slug": "zippy-loans-llc-2189776",
      "canonical_url": "https://lendb.ai/lender/zippy-loans-llc-2189776",
      "loans": 8,
      "includes_brokered": false,
      "loan_officers": {
        "total": 0,
        "people": []
      }
    }
  ],
  "note": "Counts describe the company, not any one loan officer. Only lenders above the HMDA reporting thresholds file, and LenDb has matched about 70% of HMDA loan volume to lenders it lists, so a lender without HMDA data here may still make these loans."
}